| # | Firm | AUM | Individual clients | Advisors | Main custodian | Filing since |
|---|---|---|---|---|---|---|
| 1 | $43B | 11,181 | 143 | Wells Fargo | 2012 or earlier | |
| 2 | $35.05B | 195,957 | 60 | – | 2012 or earlier | |
| 3 | $17.23B | 42,227 | 247 | LPL Financial | 2013 | |
| 4 | $4.67B | 1,537 | 15 | Pershing | 2012 or earlier | |
| 5 | $3.47B | 85 | 9 | Schwab | 2013 | |
| 6 | $3.36B | 631 | 4 | Fidelity | 2013 | |
| 7 | $1.92B | 757 | 18 | Schwab | 2012 or earlier | |
| 8 | $1.77B | 1,268 | 8 | Wells Fargo | 2017 | |
| 9 | $1.73B | 83,199 | 8 | Apex Clearing | 2014 | |
| 10 | $1.42B | 270 | 10 | Schwab | 2019 | |
| 11 | $1.41B | 2,290 | 39 | Schwab | 2021 | |
| 12 | $1.31B | 206 | 4 | Schwab | 2024 | |
| 13 | $1.11B | 520 | 7 | Schwab | 2012 or earlier | |
| 14 | $1.07B | 424 | 7 | Fidelity | 2015 | |
| 15 | $1.01B | 361 | 15 | Fidelity | 2019 | |
| 16 | $805M | 493 | 11 | Schwab | 2012 or earlier | |
| 17 | $619.3M | 259 | 7 | Schwab | 2012 or earlier | |
| 18 | $612.9M | 204 | 2 | Schwab | 2017 | |
| 19 | $558.2M | 725 | 11 | Schwab | 2016 | |
| 20 | $510M | 186 | 2 | Schwab | 2015 | |
| 21 | $502.4M | 248 | 8 | Schwab | 2021 | |
| 22 | $485.9M | 409 | 9 | Schwab | 2020 | |
| 23 | $481.4M | 2,001 | 112 | – | 2019 | |
| 24 | $392.3M | 242 | 3 | Schwab | 2012 or earlier | |
| 25 | $390M | 174 | 2 | Raymond James | 2022 |
Ranked by regulatory AUM on each firm's latest Form ADV. Wealth managers and planners only (half or more of assets for individuals), by the city of their main office. Advisors: employees giving investment advice (Item 5.B(1)). Filing since: the firm's first Form ADV in the SEC's history, which starts in late 2011. Main custodian: the one holding most of the firm's managed assets (filings through December 2024). No firm pays to be listed or ranked. All RIAs in North Carolina.