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Research

Talent Magnets: the RIAs advisors are moving to.

In the last 12 months, 23,228 advisors changed firms. 13,273 of them went to an RIA. The firm that recruited the most: Advice and Planning Services, with 195. Here's who's winning advisors, where they come from, and who's losing them, nationally and in every state.

From SEC advisor registrations and Form ADV · advisors who joined since Oct 24, 2025 · updated weekly, last Oct 24, 2026

The magnets

Wealth management RIAs by advisors who joined from another firm in the last 12 months. Team growth is recruits against the team a year ago. Advisors who came over when a whole firm was absorbed aren't counted as recruited.

Where advisors are leaving from, and where they go

Every advisor who changed firms in the last 12 months, by the kind of firm they left and the kind they joined.

Left a…AdvisorsWhere they wentTo an RIA
Wirehouse3,85340%
Edward Jone74836%
Broker-dealer7,62158%
Insurance firm1,57052%
Other RIA9,43666%

Bar colors are the kind of firm they joined (same key as above; green is an RIA).

The fastest growing teams

Recruits against the size of the team a year ago, among firms that recruited 5 or more and have 5 or more advisory staff.

  1. Friday Financial · DUBUQUE, IA+366.7% (22 recruited)
  2. Gryphon Wealth · JACKSONVILLE, FL+200% (12 recruited)
  3. Twenty Four Wealth · DARIEN, CT+200% (12 recruited)
  4. Intentgen Financial Partners · NAPERVILLE, IL+183.3% (11 recruited)
  5. Fathom Advisors LLC · MINNEAPOLIS, MN+180% (9 recruited)
  6. Coastal Bridge Advisors · WESTPORT, CT+177.8% (16 recruited)
  7. Concurrent Investment Advisors, LLC · TAMPA, FL+173% (64 recruited)
  8. Domain Money Advisors, LLC · NEW YORK, NY+171.4% (12 recruited)
  9. Evolve Private Wealth, LLC · LOS ANGELES, CA+160% (8 recruited)
  10. Range Advisory, LLC · MCLEAN, VA+145.5% (16 recruited)
  11. Brookwood Investment Group · PHOENIX, AZ+140% (14 recruited)
  12. Van Diest Capital · POLK CITY, IA+140% (7 recruited)
  13. Activ8 Family Office LLC · MCLEAN, VA+140% (7 recruited)
  14. Generational Financial Partners, LLC · ATLANTA, GA+140% (7 recruited)
  15. Everoak Wealth Co · COLORADO SPRINGS, CO+140% (7 recruited)

Moving together

3 or more advisors from the same firm joining the same RIA within 60 days. Some are teams breaking away; some are deals Form ADV doesn't show.

AdvisorsFromToLatest joined
61MOLONEY SECURITIES ASSET MANAGEMENT LLC
Broker-dealer
Bfc Planning, Inc. · IADec 18, 2025
42EXENCIAL WEALTH ADVISORS
Broker-dealer
Savant Wealth Management · ILApr 29, 2026
32CAPITAL ADVISORS, INC.
Broker-dealer
Corient · FLJul 14, 2026
23Wells Fargo Advisors
Wirehouse
&Partners · TNJul 30, 2026
23Ameriprise Financial Services, LLC
Broker-dealer
Newedge Advisors · LAFeb 20, 2026
22Avantax Planning Partners, Inc.
Broker-dealer
Friday Financial · IAOct 2, 2026
22MILL CREEK CAPITAL ADVISORS, LLC
Broker-dealer
Pathstone · NJJun 23, 2026
22HERITAGE FINANCIAL SERVICES
Broker-dealer
Savant Wealth Management · ILMar 16, 2026
20Commonwealth Financial Network
Broker-dealer
Merit Financial Advisors · GASep 25, 2026
19Osaic Wealth, Inc.
Broker-dealer
Blue Horizon Equity, Inc. · NYJul 1, 2026
19Ameriprise Financial Services, LLC
Broker-dealer
Stackstone Wealth, LLC · IAJun 30, 2026
19TRANSFORM WEALTH, LLC
Broker-dealer
Focus Partners Wealth, LLC · MOJan 23, 2026
16JOURNEY STRATEGIC WEALTH LLC
Broker-dealer
Hightower Advisors, LLC · ILMay 5, 2026
16Raymond James & Associates, Inc.
Broker-dealer
Steward Partners Investment Advisory, LLC · CTMar 13, 2026
15Merrill Lynch, Pierce, Fenner & Smith Incorporated
Wirehouse
Rockefeller Capital Management · NYSep 8, 2026
15TRUWEALTH ADVISORS, LLC
Broker-dealer
Waverly Advisors, LLC · ALMay 22, 2026
15SPC FINANCIAL INC
Broker-dealer
Alphacore Capital LLC · CANov 6, 2025
14Morgan Stanley
Wirehouse
Rockefeller Capital Management · NYJun 12, 2026
14FOUNTAINHEAD ADVISORS
Broker-dealer
Lido · CADec 9, 2025
13Raymond James Financial Services Advisors, Inc
Broker-dealer
Concurrent Investment Advisors, LLC · FLJul 31, 2026
13THE CLARIUS GROUP, LLC
Broker-dealer
Clearstead; Clearstead Advisory Solutions · OHMar 19, 2026
13Equitable Advisors, LLC
Insurance firm
Stonebridge Financial Group · CAMar 4, 2026
12UBS Financial Services Inc.
Wirehouse
Cresset Asset Management, LLC · ILSep 8, 2026
12IWP WEALTH MANAGEMENT LLC
Broker-dealer
Matter Family Office · MOJul 13, 2026
12Ameriprise Financial Services, LLC
Broker-dealer
Integrated Wealth Concepts LLC · MAMay 12, 2026

Losing the most advisors

Firms of any kind, by advisors who left for another firm in the last 12 months.

#FirmLeftTo an RIATop destinations
1Merrill Lynch, Pierce, Fenner & Smith Incorporated
Wirehouse
1,48336%J.p. Morgan Securities LLC 251 · Wells Fargo Advisors 163 · Morgan Stanley 146
2LPL Financial LLC
Broker-dealer
98444%Cetera Investment Advisers LLC 109 · Raymond James Financial Services Advisors, Inc 86 · Ameriprise Financial Services, LLC 77
3Wells Fargo Advisors
Wirehouse
81147%&Partners 75 · J.p. Morgan Securities LLC 71 · LPL Financial LLC 59
4Strategic Advisers LLC
Other RIA
78946%Charles Schwab & Co., Inc. 85 · J.p. Morgan Securities LLC 55 · Voya Financial Advisors, Inc. 42
5Morgan Stanley
Wirehouse
78241%Merrill Lynch, Pierce, Fenner & Smith Incorporated 80 · Wells Fargo Advisors 73 · UBS Financial Services Inc. 67
6Ameriprise Financial Services, LLC
Broker-dealer
74850%LPL Financial LLC 111 · Rise Private Wealth Management 55 · Raymond James & Associates, Inc. 32
7Edward Jones
Edward Jone
74836%LPL Financial LLC 122 · Ameriprise Financial Services, LLC 66 · Raymond James Financial Services Advisors, Inc 49
8J.p. Morgan Securities LLC
Broker-dealer
64747%Wells Fargo Advisors 110 · Merrill Lynch, Pierce, Fenner & Smith Incorporated 43 · LPL Financial LLC 39
9Equitable Advisors, LLC
Insurance firm
62047%J.p. Morgan Securities LLC 91 · Merrill Lynch, Pierce, Fenner & Smith Incorporated 49 · Strategic Advisers LLC 29
10UBS Financial Services Inc.
Wirehouse
61232%Morgan Stanley 87 · Wells Fargo Advisors 63 · Wells Fargo Advisors 50
11Cetera Investment Advisers LLC
Broker-dealer
58549%LPL Financial LLC 137 · Raymond James Financial Services Advisors, Inc 20 · Osaic Wealth, Inc. 17
12Commonwealth Financial Network
Broker-dealer
58057%Raymond James Financial Services Advisors, Inc 90 · Cetera Investment Advisers LLC 74 · Kestra Advisory Services, LLC 72
13Osaic Wealth, Inc.
Broker-dealer
46047%LPL Financial LLC 133 · Cetera Investment Advisers LLC 38 · Ameriprise Financial Services, LLC 21
14Raymond James Financial Services Advisors, Inc
Broker-dealer
33347%LPL Financial LLC 84 · Ameriprise Financial Services, LLC 25 · Concurrent Investment Advisors, LLC 17
15Lpl Enterprise, LLC
Other RIA
32949%J.p. Morgan Securities LLC 31 · Merrill Lynch, Pierce, Fenner & Smith Incorporated 17 · Mml Investors Services, LLC 14
16Mml Investors Services, LLC
Insurance firm
31049%LPL Financial LLC 56 · Cetera Investment Advisers LLC 15 · Ameriprise Financial Services, LLC 12
17Charles Schwab & Co., Inc.
Broker-dealer
28652%J.p. Morgan Securities LLC 26 · Wells Fargo Advisors 20 · Empower Advisory Group, LLC 16
18Cambridge Investment Research Advisors, Inc.
Broker-dealer
26144%LPL Financial LLC 107 · Raymond James Financial Services Advisors, Inc 9 · Lpl Enterprise, LLC 8
19Raymond James & Associates, Inc.
Broker-dealer
20555%Steward Partners Investment Advisory, LLC 26 · Morgan Stanley 13 · LPL Financial LLC 10
20Huntington Financial Advisors
Other RIA
16611%Ameriprise Financial Services, LLC 137 · Pnc Wealth Management 3 · LPL Financial LLC 3
21Wells Fargo Advisors
Wirehouse
16462%LPL Financial LLC 28 · &Partners 21 · Gryphon Wealth 12
22Truist Advisory Services, Inc.
Other RIA
15940%Raymond James & Associates, Inc. 15 · Raymond James Financial Services Advisors, Inc 15 · CAPTRUST 14
23Florida Financial Advisors, LLC
Other RIA
15661%Fisher Investments 26 · LPL Financial LLC 10 · J.p. Morgan Securities LLC 10
24RBC Capital Markets, LLC
Broker-dealer
14935%Morgan Stanley 18 · Ameriprise Financial Services, LLC 13 · Raymond James & Associates, Inc. 11
25Fisher Investments
Other RIA
14874%Vanguard Advisers, Inc. 11 · Advice and Planning Services 10 · Strategic Advisers LLC 8

How it's counted