Advicers.The community for everyone in financial advice who cares about techJoin · $49/mo →
Research / Private equity

Private equity in AdvisorTech.

Which advisor technology companies are owned or backed by private equity and growth equity firms: majority or minority, and since when. Worth knowing before you sign a multi-year contract: owners change, and so do prices and roadmaps. Every ownership link goes to its source, a press release or trade report.

Presented byYour company here · Sponsor this page
19AdvisorTech companies with PE or growth equity
14majority-owned by PE
16firms with a stake

Looking for RIAs? Private equity in wealth management →

CompanyOwners and backers
Addepar
Performance Reporting, Trading/Rebalancing, Portfolio Management, Account Aggregation, Client Portal, Advisory Fee Billing
  • Vitruvian Partners · Minority · since 2025 · Growth equity: co-led the $230M Series G source
  • WestCap · Minority · since 2025 · Growth equity: co-led the $230M Series G source
AssetMark
Custodial Platform, TAMP
  • GTCR · Majority · since 2024 · $2.7B take-private source
Comply
Compliance, Communications Archiving/Monitoring, Compliance Consulting
  • K1 Investment Management · since 2021 · $120M growth investment in ComplySci, which then bought NRS and RIA in a Box source
Conquest
Financial Planning
  • Goldman Sachs Alternatives (Growth Equity) · Minority · since 2025 · Growth equity: led the $80M Series B source
Docupace
Document Management, Digital Onboarding
  • Genstar Capital · Majority · since 2024 source
  • FTV Capital · Minority · since 2020 · Majority owner 2020–2024; kept a minority stake source
Envestnet
Portfolio Management, TAMP
  • Bain Capital · Majority · since 2024 · $4.5B take-private, with Reverence Capital and Norwest; BlackRock, Fidelity, Franklin Templeton and State Street hold minority stakes source
Envestnet MoneyGuide
Financial Planning
  • Bain Capital · Majority · since 2024 · Part of Envestnet source
Envestnet Tamarac
Performance Reporting, Trading/Rebalancing, Portfolio Management
  • Bain Capital · Majority · since 2024 · Part of Envestnet source
FMG (FMG Suite)
Digital Marketing, All-in-One Marketing
  • GTCR · Majority · since 2025 · Bought from Aurora Capital Partners source
  • Formerly Aurora Capital Partners · 2020–2025 source
  • Formerly K1 Investment Management · until 2020 source
InvestCloud
Client Portal
  • Clearlake Capital · Majority · since 2021 · With Motive Partners: about 80% together source
  • Motive Partners · Majority · since 2021 · With Clearlake: about 80% together source
NaviPlan (Advicent)
Financial Planning
  • Clearlake Capital · Majority · since 2021 · Part of InvestCloud since 2021 source
  • Formerly Vista Equity Partners · 2011–2021 source
Nitrogen
Proposal Generation/Sales Enablement
  • Hg · Majority · since 2021 · Formerly Riskalyze source
  • Formerly FTV Capital · Minority · 2016–2021 source
Orion
Performance Reporting, Trading/Rebalancing, Portfolio Management, Advisory Fee Billing, TAMP
  • Genstar Capital · Majority · since 2020 · Co-owner with TA Associates source
  • TA Associates · Majority · since 2015 · Co-owner with Genstar Capital source
Redtail
CRM, Client Texting
  • Genstar Capital · Majority · since 2022 · Part of Orion since 2022 source
  • TA Associates · Majority · since 2022 · Part of Orion since 2022 source
RIA in a Box
  • K1 Investment Management · since 2021 · Part of Comply since 2021 source
  • Formerly Aquiline Capital Partners · 2018–2021 source
Twenty Over Ten
Website Builders, Digital Marketing
  • GTCR · Majority · since 2025 · Part of FMG source
Vestwell
401(k) Implementation
  • Blue Owl Capital · Minority · since 2026 · Co-led the $385M Series E source
  • Sixth Street · Minority · since 2026 · Sixth Street Growth: co-led the $385M Series E source
  • Sixth Street · Majority · since 2025 · Sixth Street Growth, $200M source
  • Frontier Growth · Minority · since 2022 · Rolled over much of its stake in 2025 source
YCharts
Investment Data/Analytics, Proposal Generation/Sales Enablement
  • LLR Partners · Majority · since 2020 · Growth recapitalization source

Stakes sold

Firms that have sold their stake in an AdvisorTech company, most recent first.

Ownership changes often, and many deals don't disclose terms; “majority” or “minority” is shown only where the source says. Growth equity rounds (a minority stake) are included and labeled. Companies owned through another (Redtail through Orion, NaviPlan through InvestCloud) are listed with the same owners. See something missing or out of date? Email joe@advisortechbook.com with a source.