In the last 12 months, 23,228 advisors changed firms. 13,273 of them went to an RIA. The firm that recruited the most: Advice and Planning Services, with 195. Here's who's winning advisors, where they come from, and who's losing them, nationally and in every state.
From SEC advisor registrations and Form ADV · advisors who joined since Oct 24, 2025 · updated weekly, last Oct 24, 2026
Wealth management RIAs by advisors who joined from another firm in the last 12 months. Team growth is recruits against the team a year ago. Advisors who came over when a whole firm was absorbed aren't counted as recruited.
Every advisor who changed firms in the last 12 months, by the kind of firm they left and the kind they joined.
| Left a… | Advisors | Where they went | To an RIA |
|---|---|---|---|
| Wirehouse | 3,853 | 40% | |
| Edward Jone | 748 | 36% | |
| Broker-dealer | 7,621 | 58% | |
| Insurance firm | 1,570 | 52% | |
| Other RIA | 9,436 | 66% |
Bar colors are the kind of firm they joined (same key as above; green is an RIA).
Recruits against the size of the team a year ago, among firms that recruited 5 or more and have 5 or more advisory staff.
3 or more advisors from the same firm joining the same RIA within 60 days. Some are teams breaking away; some are deals Form ADV doesn't show.
| Advisors | From | To | Latest joined |
|---|---|---|---|
| 61 | MOLONEY SECURITIES ASSET MANAGEMENT LLC Broker-dealer | Bfc Planning, Inc. · IA | Dec 18, 2025 |
| 42 | EXENCIAL WEALTH ADVISORS Broker-dealer | Savant Wealth Management · IL | Apr 29, 2026 |
| 32 | CAPITAL ADVISORS, INC. Broker-dealer | Corient · FL | Jul 14, 2026 |
| 23 | Wells Fargo Advisors Wirehouse | &Partners · TN | Jul 30, 2026 |
| 23 | Ameriprise Financial Services, LLC Broker-dealer | Newedge Advisors · LA | Feb 20, 2026 |
| 22 | Avantax Planning Partners, Inc. Broker-dealer | Friday Financial · IA | Oct 2, 2026 |
| 22 | MILL CREEK CAPITAL ADVISORS, LLC Broker-dealer | Pathstone · NJ | Jun 23, 2026 |
| 22 | HERITAGE FINANCIAL SERVICES Broker-dealer | Savant Wealth Management · IL | Mar 16, 2026 |
| 20 | Commonwealth Financial Network Broker-dealer | Merit Financial Advisors · GA | Sep 25, 2026 |
| 19 | Osaic Wealth, Inc. Broker-dealer | Blue Horizon Equity, Inc. · NY | Jul 1, 2026 |
| 19 | Ameriprise Financial Services, LLC Broker-dealer | Stackstone Wealth, LLC · IA | Jun 30, 2026 |
| 19 | TRANSFORM WEALTH, LLC Broker-dealer | Focus Partners Wealth, LLC · MO | Jan 23, 2026 |
| 16 | JOURNEY STRATEGIC WEALTH LLC Broker-dealer | Hightower Advisors, LLC · IL | May 5, 2026 |
| 16 | Raymond James & Associates, Inc. Broker-dealer | Steward Partners Investment Advisory, LLC · CT | Mar 13, 2026 |
| 15 | Merrill Lynch, Pierce, Fenner & Smith Incorporated Wirehouse | Rockefeller Capital Management · NY | Sep 8, 2026 |
| 15 | TRUWEALTH ADVISORS, LLC Broker-dealer | Waverly Advisors, LLC · AL | May 22, 2026 |
| 15 | SPC FINANCIAL INC Broker-dealer | Alphacore Capital LLC · CA | Nov 6, 2025 |
| 14 | Morgan Stanley Wirehouse | Rockefeller Capital Management · NY | Jun 12, 2026 |
| 14 | FOUNTAINHEAD ADVISORS Broker-dealer | Lido · CA | Dec 9, 2025 |
| 13 | Raymond James Financial Services Advisors, Inc Broker-dealer | Concurrent Investment Advisors, LLC · FL | Jul 31, 2026 |
| 13 | THE CLARIUS GROUP, LLC Broker-dealer | Clearstead; Clearstead Advisory Solutions · OH | Mar 19, 2026 |
| 13 | Equitable Advisors, LLC Insurance firm | Stonebridge Financial Group · CA | Mar 4, 2026 |
| 12 | UBS Financial Services Inc. Wirehouse | Cresset Asset Management, LLC · IL | Sep 8, 2026 |
| 12 | IWP WEALTH MANAGEMENT LLC Broker-dealer | Matter Family Office · MO | Jul 13, 2026 |
| 12 | Ameriprise Financial Services, LLC Broker-dealer | Integrated Wealth Concepts LLC · MA | May 12, 2026 |
Firms of any kind, by advisors who left for another firm in the last 12 months.
| # | Firm | Left | To an RIA | Top destinations |
|---|---|---|---|---|
| 1 | Merrill Lynch, Pierce, Fenner & Smith Incorporated Wirehouse | 1,483 | 36% | J.p. Morgan Securities LLC 251 · Wells Fargo Advisors 163 · Morgan Stanley 146 |
| 2 | LPL Financial LLC Broker-dealer | 984 | 44% | Cetera Investment Advisers LLC 109 · Raymond James Financial Services Advisors, Inc 86 · Ameriprise Financial Services, LLC 77 |
| 3 | Wells Fargo Advisors Wirehouse | 811 | 47% | &Partners 75 · J.p. Morgan Securities LLC 71 · LPL Financial LLC 59 |
| 4 | Strategic Advisers LLC Other RIA | 789 | 46% | Charles Schwab & Co., Inc. 85 · J.p. Morgan Securities LLC 55 · Voya Financial Advisors, Inc. 42 |
| 5 | Morgan Stanley Wirehouse | 782 | 41% | Merrill Lynch, Pierce, Fenner & Smith Incorporated 80 · Wells Fargo Advisors 73 · UBS Financial Services Inc. 67 |
| 6 | Ameriprise Financial Services, LLC Broker-dealer | 748 | 50% | LPL Financial LLC 111 · Rise Private Wealth Management 55 · Raymond James & Associates, Inc. 32 |
| 7 | Edward Jones Edward Jone | 748 | 36% | LPL Financial LLC 122 · Ameriprise Financial Services, LLC 66 · Raymond James Financial Services Advisors, Inc 49 |
| 8 | J.p. Morgan Securities LLC Broker-dealer | 647 | 47% | Wells Fargo Advisors 110 · Merrill Lynch, Pierce, Fenner & Smith Incorporated 43 · LPL Financial LLC 39 |
| 9 | Equitable Advisors, LLC Insurance firm | 620 | 47% | J.p. Morgan Securities LLC 91 · Merrill Lynch, Pierce, Fenner & Smith Incorporated 49 · Strategic Advisers LLC 29 |
| 10 | UBS Financial Services Inc. Wirehouse | 612 | 32% | Morgan Stanley 87 · Wells Fargo Advisors 63 · Wells Fargo Advisors 50 |
| 11 | Cetera Investment Advisers LLC Broker-dealer | 585 | 49% | LPL Financial LLC 137 · Raymond James Financial Services Advisors, Inc 20 · Osaic Wealth, Inc. 17 |
| 12 | Commonwealth Financial Network Broker-dealer | 580 | 57% | Raymond James Financial Services Advisors, Inc 90 · Cetera Investment Advisers LLC 74 · Kestra Advisory Services, LLC 72 |
| 13 | Osaic Wealth, Inc. Broker-dealer | 460 | 47% | LPL Financial LLC 133 · Cetera Investment Advisers LLC 38 · Ameriprise Financial Services, LLC 21 |
| 14 | Raymond James Financial Services Advisors, Inc Broker-dealer | 333 | 47% | LPL Financial LLC 84 · Ameriprise Financial Services, LLC 25 · Concurrent Investment Advisors, LLC 17 |
| 15 | Lpl Enterprise, LLC Other RIA | 329 | 49% | J.p. Morgan Securities LLC 31 · Merrill Lynch, Pierce, Fenner & Smith Incorporated 17 · Mml Investors Services, LLC 14 |
| 16 | Mml Investors Services, LLC Insurance firm | 310 | 49% | LPL Financial LLC 56 · Cetera Investment Advisers LLC 15 · Ameriprise Financial Services, LLC 12 |
| 17 | Charles Schwab & Co., Inc. Broker-dealer | 286 | 52% | J.p. Morgan Securities LLC 26 · Wells Fargo Advisors 20 · Empower Advisory Group, LLC 16 |
| 18 | Cambridge Investment Research Advisors, Inc. Broker-dealer | 261 | 44% | LPL Financial LLC 107 · Raymond James Financial Services Advisors, Inc 9 · Lpl Enterprise, LLC 8 |
| 19 | Raymond James & Associates, Inc. Broker-dealer | 205 | 55% | Steward Partners Investment Advisory, LLC 26 · Morgan Stanley 13 · LPL Financial LLC 10 |
| 20 | Huntington Financial Advisors Other RIA | 166 | 11% | Ameriprise Financial Services, LLC 137 · Pnc Wealth Management 3 · LPL Financial LLC 3 |
| 21 | Wells Fargo Advisors Wirehouse | 164 | 62% | LPL Financial LLC 28 · &Partners 21 · Gryphon Wealth 12 |
| 22 | Truist Advisory Services, Inc. Other RIA | 159 | 40% | Raymond James & Associates, Inc. 15 · Raymond James Financial Services Advisors, Inc 15 · CAPTRUST 14 |
| 23 | Florida Financial Advisors, LLC Other RIA | 156 | 61% | Fisher Investments 26 · LPL Financial LLC 10 · J.p. Morgan Securities LLC 10 |
| 24 | RBC Capital Markets, LLC Broker-dealer | 149 | 35% | Morgan Stanley 18 · Ameriprise Financial Services, LLC 13 · Raymond James & Associates, Inc. 11 |
| 25 | Fisher Investments Other RIA | 148 | 74% | Vanguard Advisers, Inc. 11 · Advice and Planning Services 10 · Strategic Advisers LLC 8 |