34 wealth management firms in Utah grew their assets faster than the typical RIA nationally (1.34×) from the end of 2023 to the end of 2025. Here are the top 10, ranked by asset growth, advisory staff growth and net advisors gained.
| # | Firm | Assets, end of 2023 → 2025 | Growth | Advisory staff | Net advisors, 12 mo | How they grew | Main custodian | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Three Seasons Wealth SALT LAKE CITY | $250M → $1.23B | 4.94× 3.7× typical | 4 → 7 | +1 | Organic | Wells Fargo | 93.0 |
| 2 | Strategic Planning Group BOUNTIFUL | $513.8M → $910.3M | 1.77× 1.3× typical | 5 → 8 | +2 | Organic or recruited | Fidelity | 90.5 |
| 3 | Soltis Investment Advisors, LLC ST. GEORGE | $6.82B → $12.04B | 1.76× 1.3× typical | 45 → 63 | +2 | Organic | Fidelity | 88.5 |
| 4 | Platform Wealth Advisors HOLLADAY | $295.1M → $509M | 1.72× 1.3× typical | 6 → 9 | +1 | Organic or recruited | Schwab | 85.9 |
| 5 | Diversify Advisory Services, LLC SOUTH JORDAN | $2.87B → $4.65B | 1.62× 1.2× typical | 87 → 110 | +7 | Organic or recruited | Fidelity | 85.2 |
| 6 | Portside Wealth Group, LLC PROVO | $884.8M → $1.43B | 1.62× 1.2× typical | 37 → 47 | +2 | Organic or recruited | Schwab | 83.9 |
| 7 | Elysium Wealth Management, LLC SOUTH JORDAN | $116M → $352.3M | 3.04× 2.3× typical | 6 → 10 | 0 | Organic or recruited | Schwab | 75.5 |
| 8 | Diversify Wealth Management, LLC SOUTH JORDAN | $458.1M → $4.11B | 8.97× 6.7× typical | 24 → 70 | -3 | Organic | Schwab | 74.5 |
| 9 | The Norden Group LLC PROVO | $987.2M → $1.97B | 1.99× 1.5× typical | 12 → 20 | 0 | Organic | Schwab | 73.3 |
| 10 | New Millennium Group SANDY | $144.5M → $257M | 1.78× 1.3× typical | 8 → 12 | 0 | Organic or recruited | Fidelity | 69.7 |
Score: 0 to 100, from each firm's percentile among 5,989 RIAs nationally. See the national top 100 and the tech stacks they run.