43 wealth management firms in Iowa grew their assets faster than the typical RIA nationally (1.34×) from the end of 2023 to the end of 2025. Here are the top 10, ranked by asset growth, advisory staff growth and net advisors gained.
| # | Firm | Assets, end of 2023 → 2025 | Growth | Advisory staff | Net advisors, 12 mo | How they grew | Main custodian | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Integrity Alliance, LLC URBANDALE | $2B → $5.41B | 2.71× 2.0× typical | 173 → 322 | +110 | Organic or recruited | – | 97.2 |
| 2 | Friday Financial DUBUQUE | $129.1M → $409.3M | 3.17× 2.4× typical | 4 → 6 | +22 | Organic or recruited | Schwab | 95.1 |
| 3 | Ausdal Financial Partners, Inc. DAVENPORT | $1.53B → $3.73B | 2.43× 1.8× typical | 110 → 168 | +5 | Organic or recruited | Schwab | 95.1 |
| 4 | Wealthspan Partners, LLC DAVENPORT | $282.5M → $451.1M | 1.6× 1.2× typical | 4 → 5 | +2 | Organic | Fidelity | 82.5 |
| 5 | Transamerica Retirement Advisors, LLC CEDAR RAPIDS | $12.68B → $18.83B | 1.48× 1.1× typical | 126 → 173 | +24 | Organic or recruited | Pershing | 81.7 |
| 6 | Bfc Planning, Inc. CEDAR RAPIDS | $1.84B → $3.84B | 2.09× 1.6× typical | 200 → 200 | +53 | Organic or recruited | – | 76.8 |
| 7 | Independent Wealth Network, Inc. URBANDALE | $358.3M → $518.4M | 1.45× 1.1× typical | 25 → 30 | +2 | Organic or recruited | Schwab | 74.5 |
| 8 | Principal Advised Services DES MOINES | $569.5M → $1.42B | 2.5× 1.9× typical | 58 → 230 | -3 | Organic or recruited | Apex Clearing | 74.1 |
| 9 | Principal Securities, Inc. DES MOINES | $12.11B → $17.02B | 1.41× 1.1× typical | 1,349 → 1,464 | +18 | Organic or recruited | Fidelity | 71.1 |
| 10 | Merkle Retirement Planning GRIMES | $334.8M → $568.8M | 1.7× 1.3× typical | 5 → 10 | -1 | Organic | Schwab | 68.5 |
Score: 0 to 100, from each firm's percentile among 5,989 RIAs nationally. See the national top 100 and the tech stacks they run.