Patrick Kelly
CEO of Signal Advisors
Verified advisor · CRD 5931188Insurance companies built the IMO industry to move product. They did not build it for you, the advisor. I know, because I was an advisor. I started at Northwestern Mutual, earned my Series 65, and ran an advisory practice in Michigan. I loved the client work. What came after the sale was a mess, carrier portals, chasing application status, waiting 60 days + on commissions. So I built RepPro, the first eApplication software for fixed index annuities. We sold it in 2016. Then I took on the bigger problem. In 2020 I co-founded Signal Advisors to rebuild the IMO itself. Most IMOs still lead with product access and carrier relationships. That was IMO 1.0. Some added education and marketing — 2.0. A few learned to support you as a business owner — 3.0. We are building 4.0: all of that, delivered through software. In practice: → One Platform, one login — annuities, life, and AUM in the same place → TruePay: street-level commissions within 24 hours of submitting an application, at no cost to you → Automated marketing analytics that tie every commission back to the event that generated it. We have put more than $100 million into the Platform in 6 years, with 40+ engineers on staff. Most IMOs spend $2–3 million and dont have a platform. If you're writing $10M or more and your operations are capping your growth, that is the problem we built Signal to solve. I post here about what actually drives advisory growth: events, operations, capital, and the numbers behind them all. Way better than an IMO.
