The tools financial advisors left since 2020: who lost the most advisors, which are no longer in the survey, and where everyone went. From the T3/Inside Information Software Survey's market share, year by year through 2026.
Presented byYour company here · Sponsor this pageMany of these companies are active and growing in other ways. This shows their share of the advisors answering the T3 survey, not how the companies are doing.
Share of advisors using each tool at its peak and in 2026, in points: the biggest drops first.
| Tool | Category | 2020–2026 | Peak | 2026 | Advisors lost |
|---|---|---|---|---|---|
| Redtail | CRM | 62% (2020) | 43% | 32% | |
| MoneyGuidePro | Financial Planning | 37% (2021) | 24% | 34% | |
| Envestnet/Tamarac | CRM | 16% (2021) | 3% | 79% | |
| Envestnet/Tamarac | All-in-One | 14% (2020) | 2% | 86% | |
| LaserApp | Document Processing | 15% (2020) | 4% | 74% | |
| MoneyGuidePro Module | College Planning | 23% (2021) | 13% | 42% | |
| Smarsh | Social Media/Text Archiving | 18% (2021) | 8% | 54% | |
| Morningstar Advisor Workstation | Investment Data/Analytics | 27% (2021) | 19% | 28% | |
| eMoney | Account Aggregation | 28% (2020) | 21% | 24% | |
| Dropbox | Document Processing | 11% (2021) | 4% | 59% | |
| Smarsh Entreda Unify | Cybersecurity | 14% (2021) | 7% | 46% | |
| Morningstar ByAllAccounts | Account Aggregation | 15% (2025) | 9% | 39% |
Tools that had 5% of advisors or more at their peak and aren't listed in the 2026 survey under any name we can match. Usually the product was retired or folded into another one; it doesn't mean the company is gone.
| Tool | Category | Peak | Last in the survey |
|---|---|---|---|
| Morningstar Office | All-in-One | 31% (2020) | 2025 |
| MoneyGuide/Wealth Studios | Estate Planning | 9% (2024) | 2025 |
In the survey: the tools advisors moved to, with where each category's share went.
Coming soon, from advisors themselves: 13 have marked tools they used to use so far, and we'll show who switched to what once there are enough. Used to use something? Add it to your page as “Used before” and you'll be counted.
Market share is the T3/Inside Information Software Survey's: the share of advisors answering who use each tool, in its category, each year from 2020. Surveys change their categories and who answers, so a fall can be partly the survey's; tools that moved to a new category show up as gone from the old one. Redtail's 2025 share is left out: the survey link wasn't in Redtail's software that year, so its users were undercounted. The line runs straight from 2024 to 2026. Financial planning starts in 2021: every major planning tool jumped between the 2020 and 2021 surveys (eMoney 22% to 36%, MoneyGuidePro 26% to 37%), which looks like a change in how the survey counted rather than advisors moving. Think a number's wrong? Email joe@advisortechbook.com and we'll check it and correct it. See also AdvisorTech satisfaction.