Advicers.The community for everyone in financial advice who cares about techJoin · $49/mo →
For financial advisors

Client testimonials, built for the SEC Marketing Rule

People choosing an advisor want to hear from your clients. Collect testimonials on your free Advicer.bio page with one link: the disclosures the rule asks for are built in, nothing shows until you and your compliance team approve it, and star ratings show in Find an advisor.

Claim your page to startFree. About two minutes to set up.

  1. Claim your page

    Your page is probably already on Advicer.bio, built from your SEC record. Find and claim it, free.

  2. Turn testimonials on

    In your page editor, open Client testimonials, tick Take testimonials on your page and save. They're off until you do.

  3. Send your link

    You get one link, advicer.bio/testimonial/yourname. Send it to clients one at a time, or copy the ready-made email to all of them. Asking everyone, not just your happiest clients, keeps them fair and balanced, which the rule cares about.

  4. Clients write it, and answer the disclosure questions

    They write in their own words, can add a star rating, and say whether they're a client, whether they were paid anything and any conflicts. Then they confirm their email, so you know it's really them.

  5. You review it with compliance

    New testimonials wait for you. Check the disclosures, confirm your firm's compliance approved it, and publish. Or decline it. You can't change their words.

  6. It shows on your page, and in Find an advisor

    Published testimonials appear on your page with their disclosures. Star ratings show next to your name in Find an advisor lists and matches. Download your records any time for your books.

What a client sees when you ask

Subject: Would you share your honest experience working with us? Hi [first name], We're asking every client for a short testimonial about working with us: good, bad or in between. It takes about two minutes: advicer.bio/testimonial/yourname It asks whether you're a client and whether you were paid anything for writing it, because the SEC requires advisors to show that with every testimonial. Nothing appears publicly until we've reviewed it with compliance, and we can't change your words.

The full email, with your link filled in, is ready to copy in your page editor.

Questions

Is it free?

Yes. Testimonials are part of every claimed page, at no cost, and Advicer.bio never pays anyone for a testimonial.

Can I edit or pick which ones show?

You can publish or decline each one, and remove one later. You can't edit the words. That's what makes them believable, and what the rule expects.

What does the SEC Marketing Rule ask for?

Testimonials have been allowed since the rule took effect in 2022, with disclosures: whether the person is a client, whether they were compensated, and any material conflicts, plus your firm's oversight. Advicer.bio asks the writer for each and shows them with the testimonial. It isn't legal or compliance advice: your firm decides.

I'm also with a broker-dealer.

FINRA's rules apply too, so check with your broker-dealer before you turn testimonials on.

Can clients also review me on Google?

Yes. Add your Google review link under Client testimonials and everyone who sends one is asked to review you on Google too, whatever they wrote.

Are clients' emails shown?

No. Only the name they choose to show (e.g. "Pat T.") and what they wrote. Emails are used to confirm it's them and are kept with your records.

Want more people to find you? See the Get found checklist, or make a short video with Advicer Studio.