People look for an advisor on Find an advisor by who they are: retirees, physicians, business owners, people going through a divorce. Advisors who say who they work with are the ones they find. Here's every niche right now in Minnesota: how many people look for it, how many advisors are ready in it, and whether its sponsor spot is open. For how many high-earning people are in each niche, see the prospect database (For Advicers).
Most room to stand out: Estate and legacy planning, Freelancers and the self-employed, Retirees and pre-retirees, Charitable giving, Faith-based investors. The most searches and views for each advisor ready in it.
Searches: people who used Find your fit and asked for that niche. Views: visits to its Find an advisor pages, counted since Oct 31, when we started leaving out bots. Ready: advisors with a claimed page, a photo, an About, a main niche, the Verified badge and messages on. Market: households from the Census Bureau's American Community Survey (2024 5-year estimates) by income and age, $200k+ tax returns from the IRS (2023), workers in the occupation from the Bureau of Labor Statistics, practicing physicians and dentists from the federal NPI registry, or federal civilian jobs from the BLS; hover a number for what it counts. Totals only: no one's personal information.
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Retirees and pre-retirees | 463K | 0 | 149 | 1 | 2 | 149.0 | Open |
| Couples and newlyweds | 302K | 0 | 5 | 0 | 2 | 5.0 | Open |
| Divorce | – | 0 | 0 | 0 | 0 | – | Open |
| Early retirement (FIRE) | 655K | 0 | 0 | 0 | 0 | – | Open |
| New and growing families | 302K | 0 | 0 | 0 | 1 | – | Open |
| Sandwich generation | 354K | 0 | 0 | 1 | 1 | – | Open |
| Widows and widowers | – | 0 | 0 | 0 | 0 | – | Open |
| Young professionals | 302K | 0 | 0 | 1 | 2 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Freelancers and the self-employed | – | 3 | 157 | 0 | 1 | 160.0 | Open |
| Executives | 80K | 1 | 70 | 1 | 2 | 71.0 | Open |
| Tech employees (RSUs, options) | 89K | 0 | 50 | 1 | 2 | 50.0 | Open |
| Business owners | – | 1 | 0 | 1 | 3 | 1.0 | Open |
| Airline pilots | 3,870 | 0 | 0 | 0 | 0 | – | Open |
| Artists and creators | – | 0 | 0 | 0 | 0 | – | Open |
| Athletes and entertainers | – | 0 | 0 | 0 | 0 | – | Open |
| Attorneys | 12K | 0 | 0 | 0 | 0 | – | Open |
| Engineers | 38K | 0 | 0 | 0 | 0 | – | Open |
| Farmers and ranchers | – | 0 | 0 | 0 | 0 | – | Open |
| Federal employees | 31K | 0 | 0 | 0 | 0 | – | Open |
| Military and veterans | – | 0 | 0 | 0 | 0 | – | Open |
| Nonprofit and clergy | – | 0 | 0 | 0 | 0 | – | Open |
| Nurses and healthcare workers | 90K | 0 | 0 | 1 | 1 | – | Open |
| Physicians and dentists | 15K | 0 | 0 | 0 | 1 | – | Open |
| Police and firefighters | 20K | 0 | 0 | 0 | 0 | – | Open |
| Professors and university staff | 21K | 0 | 0 | 0 | 0 | – | Open |
| Real estate agents | – | 0 | 0 | 0 | 0 | – | Open |
| State and local government | – | 0 | 0 | 0 | 0 | – | Open |
| Teachers and educators | 77K | 0 | 0 | 0 | 0 | – | Open |
| Veterinarians | 2,140 | 0 | 0 | 0 | 0 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Crypto investors | – | 0 | 0 | 0 | 0 | – | Open |
| First-generation wealth | – | 0 | 0 | 0 | 2 | – | Open |
| Getting out of debt | – | 0 | 0 | 0 | 0 | – | Open |
| High-net-worth families | 319K | 0 | 0 | 0 | 1 | – | Open |
| Real estate investors | – | 0 | 0 | 0 | 0 | – | Open |
| Selling a business | – | 0 | 0 | 1 | 1 | – | Open |
| Student loans | – | 0 | 0 | 0 | 0 | – | Open |
| Sudden wealth and inheritance | – | 0 | 0 | 0 | 0 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Estate and legacy planning | 203K | 0 | 175 | 0 | 1 | 175.0 | Open |
| Charitable giving | 319K | 0 | 130 | 0 | 1 | 130.0 | Open |
| Tax preparation | – | 0 | 6 | 0 | 3 | 6.0 | Open |
| Tax planning | 247K | 2 | 0 | 1 | 5 | 2.0 | Open |
| Values-based investing | – | 1 | 0 | 1 | 1 | 1.0 | Open |
| Buying a home | – | 0 | 0 | 0 | 0 | – | Open |
| Caregivers and aging parents | 354K | 0 | 0 | 0 | 0 | – | Open |
| Expats and cross-border | – | 0 | 0 | 0 | 0 | – | Open |
| Saving for college | – | 0 | 0 | 0 | 0 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Faith-based investors | – | 0 | 98 | 0 | 1 | 98.0 | Open |
| Blended families | – | 0 | 0 | 0 | 0 | – | Open |
| Childfree couples | 302K | 0 | 0 | 0 | 0 | – | Open |
| Christians | – | 0 | 0 | 0 | 0 | – | Open |
| Neurodivergent people and families | – | 0 | 0 | 0 | 0 | – | Open |
| Special needs families | – | 0 | 0 | 0 | 0 | – | Open |
| Women | – | 0 | 0 | 0 | 0 | – | Open |