People look for an advisor on Find an advisor by who they are: retirees, physicians, business owners, people going through a divorce. Advisors who say who they work with are the ones they find. Here's every niche right now in Michigan: how many people look for it, how many advisors are ready in it, and whether its sponsor spot is open. For how many high-earning people are in each niche, see the prospect database (For Advicers).
Most room to stand out: High-net-worth families, Tax preparation, Attorneys. The most searches and views for each advisor ready in it.
Searches: people who used Find your fit and asked for that niche. Views: visits to its Find an advisor pages, counted since Oct 31, when we started leaving out bots. Ready: advisors with a claimed page, a photo, an About, a main niche, the Verified badge and messages on. Market: households from the Census Bureau's American Community Survey (2024 5-year estimates) by income and age, $200k+ tax returns from the IRS (2023), workers in the occupation from the Bureau of Labor Statistics, practicing physicians and dentists from the federal NPI registry, or federal civilian jobs from the BLS; hover a number for what it counts. Totals only: no one's personal information.
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Couples and newlyweds | 343K | 0 | 0 | 0 | 0 | – | Open |
| Divorce | – | 0 | 0 | 0 | 0 | – | Open |
| Early retirement (FIRE) | 848K | 0 | 0 | 0 | 1 | – | Open |
| New and growing families | 343K | 0 | 0 | 0 | 1 | – | Open |
| Retirees and pre-retirees | 680K | 0 | 0 | 0 | 18 | – | Open |
| Sandwich generation | 505K | 0 | 0 | 0 | 1 | – | Open |
| Widows and widowers | – | 0 | 0 | 0 | 0 | – | Open |
| Young professionals | 343K | 0 | 0 | 0 | 1 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Attorneys | 17K | 4 | 0 | 0 | 1 | 4.0 | Open |
| Airline pilots | 1,390 | 0 | 0 | 0 | 0 | – | Open |
| Artists and creators | – | 0 | 0 | 0 | 0 | – | Open |
| Athletes and entertainers | – | 0 | 0 | 0 | 0 | – | Open |
| Business owners | – | 0 | 0 | 0 | 1 | – | Open |
| Engineers | 101K | 0 | 0 | 0 | 0 | – | Open |
| Executives | 91K | 0 | 0 | 0 | 1 | – | Open |
| Farmers and ranchers | – | 0 | 0 | 0 | 0 | – | Open |
| Federal employees | 53K | 0 | 0 | 0 | 0 | – | Open |
| Freelancers and the self-employed | – | 0 | 0 | 0 | 0 | – | Open |
| Military and veterans | – | 0 | 0 | 0 | 0 | – | Open |
| Nonprofit and clergy | – | 0 | 0 | 0 | 0 | – | Open |
| Nurses and healthcare workers | 131K | 0 | 0 | 0 | 1 | – | Open |
| Physicians and dentists | 23K | 0 | 0 | 0 | 1 | – | Open |
| Police and firefighters | 30K | 0 | 0 | 0 | 0 | – | Open |
| Professors and university staff | 33K | 0 | 0 | 0 | 0 | – | Open |
| Real estate agents | – | 0 | 0 | 0 | 0 | – | Open |
| State and local government | – | 0 | 0 | 0 | 0 | – | Open |
| Teachers and educators | 108K | 0 | 0 | 0 | 0 | – | Open |
| Tech employees (RSUs, options) | 117K | 0 | 0 | 0 | 1 | – | Open |
| Veterinarians | 2,030 | 0 | 0 | 0 | 0 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| High-net-worth families | 389K | 0 | 157 | 0 | 10 | 157.0 | Open |
| Crypto investors | – | 0 | 0 | 0 | 0 | – | Open |
| First-generation wealth | – | 0 | 0 | 0 | 1 | – | Open |
| Getting out of debt | – | 0 | 0 | 0 | 0 | – | Open |
| Real estate investors | – | 0 | 0 | 0 | 0 | – | Open |
| Selling a business | – | 0 | 0 | 0 | 0 | – | Open |
| Student loans | – | 0 | 0 | 0 | 0 | – | Open |
| Sudden wealth and inheritance | – | 0 | 0 | 0 | 1 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Tax preparation | – | 0 | 7 | 0 | 2 | 7.0 | Open |
| Buying a home | – | 0 | 0 | 0 | 0 | – | Open |
| Caregivers and aging parents | 505K | 0 | 0 | 0 | 1 | – | Open |
| Charitable giving | 389K | 0 | 0 | 0 | 0 | – | Open |
| Estate and legacy planning | 276K | 0 | 0 | 0 | 0 | – | Open |
| Expats and cross-border | – | 0 | 0 | 0 | 0 | – | Open |
| Saving for college | – | 0 | 0 | 0 | 0 | – | Open |
| Tax planning | 312K | 0 | 0 | 0 | 4 | – | Open |
| Values-based investing | – | 0 | 0 | 0 | 1 | – | Open |
| Niche | Market | Searches (90d) | Views | Advisors ready | Listed | Per ready advisor | Sponsor spot |
|---|---|---|---|---|---|---|---|
| Blended families | – | 0 | 0 | 0 | 0 | – | Open |
| Childfree couples | 343K | 0 | 0 | 0 | 0 | – | Open |
| Christians | – | 0 | 0 | 0 | 0 | – | Open |
| Faith-based investors | – | 0 | 0 | 0 | 0 | – | Open |
| Neurodivergent people and families | – | 0 | 0 | 0 | 0 | – | Open |
| Special needs families | – | 0 | 0 | 0 | 0 | – | Open |
| Women | – | 0 | 0 | 0 | 1 | – | Open |