Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Your offer says $200K in RSUs. Here's what that's really worth after taxes and vesting.”
“Your first RSUs just vested, and the withholding didn't cover the tax. Most people find out in April.”
“Exercising ISOs this year? Run the AMT numbers before December, not after.”
“Your startup is running a tender offer. Sell some? All? None? Decide with numbers, not FOMO.”
“Your company just went public. The lockup ends in six months. Have a plan before it does.”
“Half your net worth is in one stock. That's a risk you'd never take on purpose.”
“Leaving your startup? You may have 90 days to exercise your options or lose them.”
“Laid off with unvested RSUs? Read the severance terms before you sign anything.”
“Your startup is being acquired. The deal changes your options, your taxes and maybe your job.”
Make a video about one See advisors for tech employees with stock compensation
General education, not financial advice. Check rules and figures against current law before you publish.