Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“First time doing your own taxes? You probably need fewer forms than you think.”
“First year with a side business? Your return just got a Schedule C.”
“Still waiting on a K-1 in March? You may need an extension.”
“Got a letter from the IRS? Most are fixable. Don't ignore it.”
“Bought a rental this year? Depreciation starts now.”
“Lived or worked in two states this year? You may file in both.”
“Your 1099-B shows a huge gain because the cost basis is missing. Fix it before you file.”
“First joint return? Check filing status and withholding together.”
“Found a mistake on last year's return? You can amend for up to three years.”
“Behind on filing? Catching up is easier than you think.”
Make a video about one See advisors for people who want their taxes prepared
General education, not financial advice. Check rules and figures against current law before you publish.