Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“A new diagnosis changes your family's plan. Start with a special needs trust.”
“Leaving money directly to your child could cost them their benefits.”
“An ABLE account lets your child save without losing benefits.”
“Your child turns 18. Guardianship and SSI applications start now.”
“Write down what only you know about your child's care.”
“Life insurance can fund your child's trust when you're gone.”
“Who manages the trust after you? Choose carefully.”
“Will siblings be caregivers? Talk about it.”
“Planning where your adult child will live? It affects benefits.”
“Caring for your child shouldn't cost your retirement.”
Make a video about one See advisors for families with special needs
General education, not financial advice. Check rules and figures against current law before you publish.