Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Thinking about selling in five years? The work that raises your price starts now.”
“Do you know what your business would sell for today? Most owners guess high.”
“A private equity firm called. Before you answer, know your number.”
“You signed an LOI. The terms that matter most are in the fine print.”
“Asset sale or stock sale? The difference can change your taxes by a lot.”
“The buyer wants you to roll 20% into the new company. That's a second bet on the business.”
“Part of your price depends on hitting targets after the sale. Plan as if you won't get it.”
“Gifting shares before the sale can move the growth out of your estate. After the LOI, it's harder.”
“Selling to your employees through an ESOP or to family? The price and the taxes work differently.”
“The sale closed. Now what do you do on Monday?”
Make a video about one See advisors for owners selling a business
General education, not financial advice. Check rules and figures against current law before you publish.