Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Your first 1099 means nobody is withholding tax for you. Set aside 25-30% now.”
“Quarterly estimated taxes are due in April, June, September and January. Miss one and the penalty starts.”
“Leaving your employer's health plan? Your income estimate decides your marketplace subsidy.”
“Self-employed with no employees? A solo 401(k) lets you save as both employer and employee.”
“Best year ever, followed by a slow quarter? Budget off your worst month, not your best.”
“Should your freelance business be an S corp? It depends on your profit, not your pride.”
“Working from home? The home office deduction has rules. Know them before you claim it.”
“Self-employed and buying a house? Lenders want two years of tax returns, not your invoices.”
“If you couldn't work for six months, who pays you? Freelancers have no sick leave.”
“Offered a full-time job after years freelancing? Compare the benefits, not just the salary.”
Make a video about one See advisors for freelancers and the self-employed
General education, not financial advice. Check rules and figures against current law before you publish.