Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Your mom fell last week. The next call should be about her money, not just her hip.”
“Paying for your kid's college and your dad's care in the same year? You're not alone, and there's an order to this.”
“You're now your parent's power of attorney. Do you know where their accounts are?”
“Your parent is moving in. Talk about money before you build the addition.”
“You're doing the caregiving, your brother lives across the country. Here's how families divide it fairly.”
“Assisted living runs $5,000 a month or more. How long can your parent's savings last?”
“Thinking about going part-time to care for a parent? Count what it costs your own retirement.”
“Your 24-year-old moved back in. Help them launch without delaying your retirement.”
“Your parent's will was written in 1994. Updating it now is a gift to the whole family.”
“Ten years from retirement and still supporting both generations? Your own plan comes first.”
Make a video about one See advisors for the sandwich generation
General education, not financial advice. Check rules and figures against current law before you publish.