Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Five years from retirement: the decisions you make now matter more than the ones you make at 65.”
“Pick your last day of work around your pension and bonus, not just your birthday.”
“Your Medicare window opens three months before you turn 65. Miss it and the penalty lasts for life.”
“Your pension is offering a lump sum. Before you sign, compare it to the monthly check.”
“No more paychecks. Which account do you take your first retirement dollar from?”
“Your first RMD is coming. Plan it before the IRS plans it for you.”
“Selling the family home? The tax rules and the moving costs change the math.”
“Seventy and healthy? That's the moment to plan for long-term care, not after a diagnosis.”
Make a video about one See advisors for retirees and people nearing retirement
General education, not financial advice. Check rules and figures against current law before you publish.