Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Baby due in seven months? Your parental leave pay is the first number to check.”
“Your new baby has 30 days to be added to your health plan. Most parents learn that late.”
“Someone depends on your paycheck now. Term life insurance costs less than your streaming services.”
“Who raises your kids if something happens to both of you? Without a will, a judge decides.”
“Daycare costs more than your mortgage. Here's how the dependent care FSA and tax credit help.”
“Going down to one income? Run the numbers before you give notice.”
“Grandparents asking what to give for the first birthday? Point them to a 529.”
“Baby number two: the second kid costs less than the first, unless you need a bigger house.”
“Two kids in a two-bedroom: the school district is now part of your house search.”
“Back to work after leave: re-check your benefits elections before the first payday.”
Make a video about one See advisors for new and growing families
General education, not financial advice. Check rules and figures against current law before you publish.