Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Saving for a down payment? Keep it out of the stock market if you'll buy soon.”
“Pre-approval says what the bank will lend, not what you should spend.”
“Waiting to save 20% could cost you more than PMI. Run both.”
“First-time buyer? Your state may offer down payment help.”
“Using your 401(k) for a down payment? Read the rules first.”
“Lock the rate now or wait? Know what a quarter-point costs.”
“Closing costs can run several percent of the price. Budget for them.”
“First year in your home? Repairs will find you. Keep a fund.”
“Rates dropped? A refinance only helps if you stay long enough.”
“Renting isn't throwing money away. Run the real comparison.”
Make a video about one See advisors for home buyers
General education, not financial advice. Check rules and figures against current law before you publish.