Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“New to the executive team? Your pay just got more complicated than your job.”
“Your deferred comp election is due this month and it's mostly irrevocable. Plan it.”
“You can only sell company stock four weeks a year. A 10b5-1 plan changes that.”
“Your company says you must own five times your salary in stock. That's a risk to manage.”
“Your company is being acquired. Your change-of-control agreement is worth reading tonight.”
“Leaving for a competitor? The unvested equity you walk away from is part of the negotiation.”
“Invited to join a board? The pay comes with liability, time and tax questions.”
“Let go as an executive? Your severance agreement is a negotiation, not a form.”
“A big vest year pushes you into the top bracket. That's the year to plan giving and deductions.”
“Retiring as an executive means planning for deferred comp payouts you chose years ago.”
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General education, not financial advice. Check rules and figures against current law before you publish.