Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Starting a 529 at birth can mean far less to save later. Start small, start now.”
“Your state's 529 may give you a tax deduction. Check before you pick another state's plan.”
“Grandparents want to pay for college? How they give matters for aid.”
“Your kid is a freshman. Financial aid looks at income from sophomore year on.”
“FAFSA opens in the fall. Some aid is first-come, first-served.”
“Two acceptance letters with different aid? Compare the net price, not the sticker.”
“Tuition bill due. Which account you pay from affects your taxes and credits.”
“Your kid got a scholarship. Leftover 529 money has more options than you think.”
“Saving for college and retirement at the same time? Retirement comes first.”
“Thinking about Parent PLUS loans? Run the payment against your retirement.”
Make a video about one See advisors for families saving for college
General education, not financial advice. Check rules and figures against current law before you publish.