Name the moment, not the job title. Each one has a hook line to open a post or video with, its ringtone (the letter, bill or date people react to before they think) and what's at stake.
“Childfree by choice? Your plan can look very different from the default.”
“No college to fund? Retiring early may be in reach.”
“Without kids, who's your health care proxy at 80?”
“No kids to help as you age? Plan your care.”
“Your estate can go to nieces, nephews or causes you care about.”
“No dependents? You may need less life insurance than you're paying for.”
“Want to travel for a year? Build it into the plan.”
“Helping nieces and nephews with college? A 529 works for them too.”
“Who will settle your estate? Choose an executor early.”
“Giving is part of your plan. Make it tax-smart.”
Make a video about one See advisors for childfree couples
General education, not financial advice. Check rules and figures against current law before you publish.